Why Homeowners (and Dealers) Are Upgrading to LiftMaster Premium Models
Posted by Action Industries on 29th Jul 2025
At Action Industries, we believe a garage door opener should be more than a simple utility — it should elevate the homeowner’s experience. That’s why we offer the full line of LiftMaster Premium Residential Operators: a lineup designed to deliver convenience, performance, and peace of mind to modern homeowners.
Move Beyond Basic: The Value of Premium
Sure, contractor-grade and basic models open doors — but today’s homeowners are looking for more than just function. They want smart features, sleek design, and quiet reliability that blends seamlessly into their lifestyle. When you position Premium (and Plus) models, you’re not just selling a product — you're offering a better living experience. Read on to become empowered to lead with the best upgrade choices for customers, and grow your business.
Did You Know?
- 84% of consumers upgrade to better or best when given a choice
- 78% of consumers prefer professional installation
- 70% of consumers trust their dealer’s recommendation
Pro Dealer Tip: Shift the Conversation
When talking to home builders and homeowners:
Start the conversation with premium options and explain the features.
Ask the right questions:
- Do you have any bedrooms or living spaces above or near your garage?
- Do you ever lose power in your area, especially during storms?
- How important is convenience and safety to you in your garage door system?
- Have you considered how much weight your current garage door opener can lift?
- Do you use your garage frequently throughout the day?
- How important is it for you to control your garage door remotely?
Highlight the experience: Ask about garage usage, light brightness, smart home compatibility, or aesthetic preferences.
Demonstrate the difference and offer peace of mind: Show the myQ app in action, compare noise levels, or explain how battery backup keeps families safe. Emphasize durability, safety features, and remote access.
Pre-load your trucks with Premium & Plus operators to be ready for instant upgrades that produce a return-on-investment (ROI) for the homeowner.
Why Homeowners Choose Premium Models
Whisper-Quiet Operation
Premium belt drives offer virtually silent performance — a must-have for homes with bedrooms above or adjacent to the garage. No more rumbling motors disturbing the household. This is the #1 requested feature of homeowners.
Always On — Even During Outages
With battery backup and Security+ 2.0®, homeowners never have to worry about being locked in or out during a power outage. Add motion-sensing lights and photo-eye safety sensors, and you’re delivering industry-leading protection – which is a must have for 50% of homeowners.
Brilliant LED Lighting for Everyday Convenience
Many premium models come equipped with ultra-bright integrated LED lighting that floods the garage with clean, daylight-like brightness. This improves visibility, safety, and makes the space more functional — whether unloading groceries at night or working on a weekend project.
Smart Home Integration with myQ® Technology
Built-in Wi-Fi and myQ® app control give homeowners complete visibility and command over their garage — from anywhere. Whether they're letting in a guest or checking that the garage is closed at night, myQ turns a garage into a smart, secure entry point. Smart technology is most desired by those in the 25-45 year old age group.
Built to Impress and Increased Home Value
Premium LiftMaster operators are engineered with durability, style, and performance in mind. With clean lines, robust housings, and advanced lighting, they’re a visible upgrade that complements any modern garage space – with the added benefit of increasing the value of a home’s new garage door and cutting-edge operator system.
Premium LM Residential Operator Models to Recommend
84504R-H — The Ultimate Smart Solution
- Ultra-quiet belt drive
- Built-in HD camera with two-way audio
- Full myQ® smart home capabilities
- LED lighting and battery backu
84602H — Performance Meets Convenience
- Smart control
- Dual LED lighting
- Battery backup and whisper-quiet belt drive
87504-267 — Advanced Belt Drive Convenience
- Quiet, secure, and made for modern living — the ideal upgrade for enhanced safety, connectivity, and everyday performance.
Other Noteworthy Residential Operator Choices:
98022 — Sleek Wall-Mount Power
- Engineered for quiet strength and smart control — a premium choice for space-saving design, security, and seamless connectivity.
98032 — Elite Jackshaft Strength
- Built for heavy-duty performance and advanced convenience — combines robust DC power with smart features like Wi-Fi, auto lock, and battery backup.
How Do Premium Model Sales Help My Business Grow?
A small product mix upgrade can boost your revenue and profitability.
- Shift 25% of basic operator mix into plus = +18% increase in incremental revenue and margin
- Shift 50% of basic operator mix into plus = +33% increase in incremental revenue and margin
- Shift 100% of basic operator mix into plus = +135% increase in incremental revenue and margin
Grow your business with referrals.
- Offering the top-rated operator ensures the best customer experience and encourages repeat business
- 92% of homeowners recommend their garage door dealer/technician to friends, family, and neighbor
Adopt smoother business operations connected to trade ups.
- Increase customer satisfaction
- Stronger brand loyalty
- Differentiation from competitors
- Profitable projects
- Meet the demands of the market
Ready to Upgrade Your Residential Operator Offering?
Support your customers' choice to invest in convenience, safety, and innovation — not just another garage door opener. With Action’s A-TECH Delivery Service, you can count on available inventory and white-glove delivery of LiftMaster operators.